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At Forevering, the custom process is personal.
We begin with your story and design with your vision in mind. We handcraft or personally select every engagement ring, earring, and necklace with care. We don’t hand you off to a showroom associate or chatbot. We—real people with decades of experience—take the time to source the right stone, sketch meaningful pieces, and fine-tune every detail until it feels just right.
We’re a family-run custom jewelry studio in Provo, Utah, with deep roots in the diamond world.
We started in 1976, when Larry and Carol Rutherford built a wholesale diamond business from the ground up. Bethany grew up in the middle of it—selling silver rings in grade school and engagement rings in college. Today, she leads Forevering with that same entrepreneurial spirit and a deep respect for where we’ve been.
Together, we’ve served three generations of clients, blending old-world craftsmanship with modern design and heartfelt connection. All clients are part of our story, whether creating an affordable custom engagement ring, repurposing heirloom gold, or redesigning jewelry after heartbreak.
Larry Rutherford co-founds DWR Diamonds and hits the road, selling stones with trust and grit.
DWR begins manufacturing rings and sourcing colored gemstones.
Larry marries Carol. Together, focus jewelry sales locally and grow through referrals.
The Rutherfords operate an ATM company alongside the jewelry business. Sell ATM venture ~2000.
Bethany rebrands as Forevering Jewelry, focusing on engagement rings and heirloom redesigns for young Provo couples and families across the country.