Start Your Journey BOOK A CONSULTATION

We Do Custom Jewelry Differently

Forevering Jewelry began with a handshake, a suitcase of diamonds, and a promise to do business the right way. No pressure, no price gouging, just meaningful pieces built on love and trust.

Nearly 50 years later, we’re still crafting jewelry with integrity.

Get Started
Our Approach

Our Approach

At Forevering Jewelry, the custom process is personal. 

We begin with your story and design with your vision in mind. We handcraft or personally select every engagement ring, earring, and necklace with care. We don’t hand you off to a showroom associate or chatbot. We—real people with decades of experience—take the time to source the right stone, sketch meaningful pieces, and fine-tune every detail until it feels just right.

Our Legacy. Your Moment.

Our Legacy. Your Moment.

We’re a family-run custom jewelry studio in Provo & Lehi, Utah, with deep roots in the diamond world.

We started in 1976, when Larry and Carol Rutherford built a wholesale diamond business from the ground up. Bethany grew up in the middle of it—selling silver rings in grade school and engagement rings in college. Today, she leads Forevering Jewelry with that same entrepreneurial spirit and a deep respect for where we’ve been.

Together, we’ve served three generations of clients, blending old-world craftsmanship with modern design and heartfelt connection. All clients are part of our story, whether creating an affordable custom engagement ring, repurposing heirloom gold, or redesigning jewelry after heartbreak.

Why We Started Forevering Jewelry

Forevering Jewelry exists to create meaningful, custom jewelry that celebrates love, honors legacy, and treats every client like family.

Get Started
1976
1979
1989
1990s -2000s
2020
Founding with Grit

Founding with Grit

Larry Rutherford co-founds DWR Diamonds and hits the road, selling stones with trust and grit.

Rings & Gemstones Begin

Rings & Gemstones Begin

DWR begins manufacturing rings and sourcing colored gemstones.

Marriage & Local Growth

Marriage & Local Growth

Larry marries Carol. Together, focus jewelry sales locally and grow through referrals.

ATM Venture Era

ATM Venture Era

The Rutherfords operate an ATM company alongside the jewelry business. Sell ATM venture ~2000.

Rebrand to Forevering

Rebrand to Forevering

Bethany rebrands as Forevering Jewelry, focusing on engagement rings and heirloom redesigns for young Provo couples and families across the country.