Custom engagement rings crafted
in Provo for real couples, real
budgets, and real love
We started Forevering in 1976, when Larry and Carol Rutherford took a chance on a diamond venture and built something lasting—first as a wholesale business, then as a trusted name in custom jewelry across Utah.Nearly five decades later, we’re still family-run and story-driven. Today, Bethany Rutherford leads the next chapter, helping couples design affordable custom engagement rings, reimagine heirlooms, and create meaningful pieces that carry love across generations.