Custom engagement rings crafted
in Provo & Lehi for real couples, real
budgets, and real love
Forevering Jewelry began in 1976 when Larry and Carol Rutherford took a chance on a friend’s diamond venture. Over the years what started as a small wholesale business grew into a family-run destination for affordable custom engagement rings in Utah. Today, their daughter Bethany carries that legacy forward, helping young couples craft their forever ring, redesigning heirlooms, and creating heart-driven pieces that last.